No web site is perfect but we see many of these problems all too often. Fortunately we can help you avoid these common mistakes while designing a site that meets your needs and goals.

Common web site mistakes
Everyone is doing it.
Make sure a professional web site fits your strategy. A site should be easy for visitors to use and support the buying process. Evaluate your need for a site. What are the objectives for your site?  If you have no concrete objectives, a professionally designed site is probably not an effective allocation of valuable resources.

Cool!  The site is done now onto other matters!
A Web site is a commitment.  You and your clients will use it to maintain your relationships. The web itself must change as your needs and goals change--and as your clients' needs change. With the right commitment, your site will benefit both your company and your clients.

Keep your eye on the future
Many sites are designed on a strict budget and tunnel vision. Then when new pages or features are needed, the site has to be completely reconstructed. Cactus Juice designs sites with expansion in mind. We develop on on the Windows NT platform using Active Server Pages and SQL databases. This technology is extremely affordable and scalable. This same technology that powers sites such as dell.com, United Airlines and NASDAQ can be implemented for small businesses for as little as $50/month.

Dazzle them and your site will be successful!
If this were true then the world's most successful sites would be doing it. But visit sites like amazon.com and msn.com and you'll find attractive yet simple interfaces. If flashy videos and mondo audio kept visitors...we'll then there would be a Flash version of Yahoo.

Failure to make the site interactive
This is a biggie.  From now on, the web is data--data is the web. Use your site to gather feedback from your visitors. Offer them tailored pages or emails.  Let your visitors browse your products/services. Place helpful articles or news items into a database to create a very useful online library. These are just a few examples of how you can interact with your visitors to build relationships.